The Business and Shopping Guide "Red Book" was established in 1980 to provide a first-class but cost effective regional business guide. Since its launch, It has enjoyed huge nationwide success with all 13 editions experiencing enormous growth in both the advertising content and circulation figures.

This growth is best demonstrated by the Louth/Meath Guide which began as a 144 page book but now includes 720 pages of regional adverts. This growth can be explained by the real value provided to its advertisers.

The 13 guides are compiled, produced and printed in Ireland. At Business & Shopping Guide Ltd., we employ our own team of graphic designers in our art and design team - this ensures that we can cater for all your advertising requirements, from a one-line insert ad to full page colour.

We employ a team of over 65 people nationwide to produce one of the most effective forms of advertising available in Ireland today. Each region has its own sales team to ensure that customers have easy access to a Red Book representative to discuss their marketing needs at all times.

The Business & Shopping Guide Ltd. employs its own nationwide distribution team to ensure an effective circulation of all 13 editions of The Red Book with each subscriber receiving a copy of the guide by post.

80% of the guides are distributed to private homes. This ensures that our customers can reach the widest possible home market for their services, as well as the business to business trade generated through other advertisers..

The minimum distribution figure for each guide is 50,000 copies with over 650,000 guides distributed nationally. The distribution channels used, aside from our own distribution team, include Banks, Credit Unions, Post Offices, Libraries, Building Society Offices, County Council Offices, I.C.A. Guilds and Hotels.